Paid Media Analytics
Maximizing returns on ad spend (ROAS) requires in-depth analysis of paid media campaigns. This sub-category covers how to track and optimize PPC, display ads, and social media advertising using key performance indicators (KPIs) like cost per click (CPC), conversion rates, and customer acquisition costs (CAC). Learn best practices for analyzing paid media performance, A/B testing ad creatives, and adjusting budgets based on real-time data insights.
- How do you measure the success of paid advertising campaigns?
- What is cost per acquisition (CPA) and how do you calculate it?
- How can you track ROI on PPC campaigns?
- What are the key metrics for Google Ads performance?
- How do you optimize ad spend using data analytics?
- How can remarketing analytics improve campaign performance?
- What tools are available for tracking paid media success?
- How do you analyze conversion paths for paid ads?
- What is the role of A/B testing in paid media analytics?
- How do you adjust campaigns based on analytics insights?
