Google maintains a 92.47 per cent search engine market share as of June 2021 and provides a management suite for you to get more recognition and visibility within the local communities you serve and to increase foot trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive to your business location.

Read our article to learn more: 4 Reasons Why You Need To Be On Google My Business

1. Gather Business Data

During this stage, we will gather as much data as needed to fill your business model, to have a clear understanding of your business and help us in the verification process.

2. Set Goals for Success

Together we will identify metricsQuantifiable measures used to track the performance and success of marketing strategies, such as engagement rates, CTRs, that will determine the success of local SEOOptimization strategies that help businesses appear in local search results, such as "near me" searches or queries invol strategy, positively impact your ROI and point your business in the direction of growth and success. A few of these can be the following KPIs include:

• An increase in foot trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive

• An increase in phone calls

• An increase in transactions

• An increase in form submission leads

• An increase in requests for driving directions

• An increase in links

• An increase in positive reviews

• An increase in local pack visibility for X search phrases

3. Verification Process

The business can be verified either by phone or postcard/ mail as permitted by your GMB profile listing, after completing your basic business profile.

Important: Due to COVID-19, you may experience delays in getting your postcard. Most verification postcards arrive within 14 days, but shipping times may vary. To avoid delays, don’t request a new code or edit your business name, address, or category while you wait.

4. Update and Manage

Once everything is in place, the content will be created and your GMB listing updated to match your business offerings.

5. Analysis and Reporting

Along, with your monthly snapshot, we will provide recommendations where necessary to help with your local SEOOptimization strategies that help businesses appear in local search results, such as "near me" searches or queries invol strategy, GMB profile improvements and other business efforts.

1. Can any business get a GMB listing?

No, only businesses that have in-person contact during the stated business hours. Local SEOOptimization strategies that help businesses appear in local search results, such as "near me" searches or queries invol hinges on in-person service. Therefore, a storage facility or delivery service may not qualify where a daycare might.

2. How does Local SEO differ from regular SEO?

The main factors are as follows:

• Local SEOOptimization strategies that help businesses appear in local search results, such as "near me" searches or queries invol requires a physical location, while Regular SEO only require a website
• Local SEOOptimization strategies that help businesses appear in local search results, such as "near me" searches or queries invol focuses on in-person interactions, as opposed to regular SEO which leans more solely towards website activities and web authority.
• Local SEOOptimization strategies that help businesses appear in local search results, such as "near me" searches or queries invol drives trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive to a physical location, while regular SEO is not so strategic on where trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive is directed
• Searches results are impacted by your physical location, whereas in regular SEO results are more driven by other ranking factors.