Whether your business is a restaurant, a fashion boutique or a construction company, your customers and prospects are online. When they begin their search for your business, products or services they’ll be using online search engines like Google. 

Google is by far the web’s most popular search engine, it’s a great tool when it comes to driving web traffic and foot traffic. To ensure your business shows up and gets a prominent position on Google Maps and Google Search, you’ll need a Google My Business Account. Once you get this, your Google listing shows searchers where and how to visit your business, once you have a physical address where customers are served.

 

What Is Google My Business?

Google My Business is every and any local business’s best friend on the Internet. Released by Google in 2014 Google My Business is a comprehensive tool designed to make it easier for local businesses to be found on Google. It allows any business owner to get that much sought after visibility they need on Google in an easy-to-use interface. 

Did I mention that it’s also a FREE tool? So you don’t have to break the bank to manage your business’s online presence across Google Search and Maps. The easy-to-use interface allows you to verify your business and edit business information so as to help customers and prospects find your business and learn your story. 

 

Why You Should Care

Considering almost everyone uses a smartphone nowadays, can you imagine the potential sales you can get just through organic search and Google My Business? This is why you should utilize this feature to its fullest extent. 

A free tool that will increase your online visibility on Google. Enjoy the benefits of increased web and foot traffic to your business with a Google My Business listing. You can get results regardless of your size or location. 

 

Benefits To Your Business

Still not sure if you may need a Google My Business account? Here are 4 reasons why you may want to consider one.

• Increase Visibility On The Web: One of the biggest benefits of your profile on Google My Business is the prime real estate it can occupy in search results. GMB profiles appear in the Local “3-pack” area and in Google Maps results. 

• Customer Reviews: As much as 93% of customers might be influenced by online reviews. So  if you want your business to be visible in the search results, using GMB to make it easy for your customers to leave positive feedback about your business is a must.

• Customer Insights: GMB is a helpful tool for your business. It not only promotes your product or service, but it also helps you understand the market. Google My Business comes with powerful features that provide insights on important areas to assist you in creating strategies and in making decisions.

• Free Google Advertising:  GMB is a free business listing on one of the biggest search engines on the internet, putting your business in front of many potential customers at zero cost.

 

What Next?

Now that you understand what Google My Business is and the many benefits it has to offer your business. You can see for yourself that this is a must-have in your digital marketing toolkit. 

Get started by visiting here – https://www.google.com/business/ 

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