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They say the perfect place to hide a dead body is page 2 of Google. The perfect place to be seen by everyone is on page 1. However in order to get to that coveted page 1 of Google’s search results you’ll have to employ a few tactics to make your website search engine friendly.

This article will guide you through how to increase your search rankings via local seo with tools such as Google My Business and we’ll also take a look at some On-page SEO tips to ensure the content on your site finds its way to Google search results.

 

Local SEO Tips

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct. 

Here are a few useful tips to get you found easier on search engines. 

 

1 Claim Your Business Listings

Over time, a listing for your business is created and eventually duplicate listings accumulate. It’s important to claim all listings under your business name, remove any duplicates and ensure the remaining listings’ information is accurate and up-to-date. 

 

2 Add Location Pages to Your Website

By having a specific landing page for each of your business locations, search engines can easily locate your listing and deliver the appropriate location to the searcher. 

 

3 Attain Reviews

Reviews are paramount. They are a local pack ranking factor and allow your listing to stand out. Entice your satisfied customers to leave a Google review for you as a thank you for a positive experience, it can go much further than almost any other local SEO tactic.

 

4 Conduct Local Link Building

Optimize your links by working to establish a relationship with local websites related to your industry. Earning links from websites with a high domain authority in your local area will really pack a punch when it comes to your rankings.

 

5 Utilize Social Media Platforms

Social media platforms are free, so it’s not breaking news that they can be a great way to stay in front of your audience. Google will crawl and pull search results from your social platforms, such as Facebook profiles and reviews, your business’ LinkedIn or YouTube and even your Twitter account and your recent tweets.

 

On-Page SEO Tips

On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic. On-page SEO components include content elements, site architecture elements, and HTML elements.

 

6 High-Quality Page Content

Page content is the heart of on-page SEO. It tells both search engines and readers what your website and business are all about. The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites

 

7 Page Titles

Your website page titles (also known as title tags) are one of the most important SEO elements. Titles tell both visitors and search engines what they can find on the corresponding pages. To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. Incorporate your keyword as naturally as possible.

 

8 Image Alt-text

Image alt-text is like SEO for your images. It tells Google and other search engines what your images are about, which is important because Google now delivers almost as many image-based results as they do text-based results. That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images.

 

9 Internal Linking

Internal linking is the process of hyperlinking to other helpful pages on your website. Internal linking is important for on-page SEO because internal links send readers to other pages on your website, keeping them around longer and thus telling Google your site is valuable and helpful.

 

In Conclusion

It’s a big “digital” world out there ready for the taking. Any business – big or small – can dominate the digital landscape and win more customers. It all boils down to who optimized their website properly to be found easily on search engines. 

If you need further help getting started with improving your business SEO shoot us a message!

Use the form below to book a Free Consultation with one of our experts to discuss how we can improve and solidify your current strategies and efforts.

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