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How is digital transformation utilized in the travel industry?

The travel industry uses digital transformation to provide seamless booking experiences through online platforms and mobile apps. AI-driven chatbots assist travelers with personalized recommendations, while IoT enables smart luggage tracking. Virtual tours give customers a preview of destinations, and blockchain improves transparency and security in ticketing and payment processes.

Glenford Scott is the Founder & Director of Ikonik Digital, a performance-driven marketing agency helping brands scale with strategy, storytelling, and smart execution.

With years of experience driving results across industries, from hospitality to education — Glenford specializes in turning clicks into customers and ideas into revenue.

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