Search Engine Optimization (SEO) is the process of optimizing your website to improve its visibility on search engines like Google. It’s important because higher visibility leads to more organic trafficVisitors who arrive at a website naturally through search engines or unpaid content rather than paid advertisements., which can result in increased sales, leads, and brand awarenessThe degree to which consumers recognize and remember your brand, often measured by how well they can associate your logo without relying solely on paid advertising.
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