What types of dashboards are commonly used in business?

Types of Dashboards Commonly Used in Business #

Dashboards are vital tools for businesses to track performance, analyze data, and make informed decisions. There are three main types of dashboards commonly used in business. Each type serves a unique purpose and targets different levels of decision-making.

1. Operational Dashboards #

Purpose: Monitor day-to-day activities and operations in real-time.

Operational dashboards focus on real-time data. They help businesses track ongoing performance and identify any issues that may arise during daily operations. These dashboards are commonly used in customer service centers, manufacturing plants, and other fast-paced environments.

Examples:

• Monitoring call center performance.
• Tracking website trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive in real time.
• Keeping tabs on inventory levels.

These dashboards are designed to provide immediate insights, enabling quick responses to operational challenges.

2. Analytical Dashboards #

Purpose: Analyze trends and provide insights to support strategic decision-making.

Analytical dashboards are used to dive deep into historical data. They help businesses identify trends, patterns, and correlations over time. This makes them valuable for strategic planning and decision-making.

Examples:

• Customer behavior analysis.
• Sales trend analysisThe process of examining data to identify patterns or trends over time, often used to predict future behavior or perform over multiple periods.
• Marketing campaign performance.

Analytical dashboards provide insights that allow business leaders to identify long-term trends and make informed predictions for the future.

3. Strategic Dashboards #

Purpose: Provide a high-level overview of organizational performance.

Strategic dashboards provide a summary of key metricsQuantifiable measures used to track the performance and success of marketing strategies, such as engagement rates, CTRs, that reflect the overall health of the business. They focus on long-term goals and performance, making them ideal for senior management and executives. These dashboards typically display data such as revenue, growth metricsQuantifiable measures used to track the performance and success of marketing strategies, such as engagement rates, CTRs,, and other high-level KPIs.

Examples:

• Quarterly revenue reports.
• Profit and loss statements.
• Key performance indicators (KPIs)Measurable metrics used to evaluate the success of campaigns, such as website traffic, conversions, or ROI. for strategic objectives.

These dashboards help executives and business owners understand the bigger picture and make decisions that align with long-term business goals.

Conclusion #

Choosing the right dashboard type depends on your business needs and decision-making levels. Operational dashboards are ideal for daily operations, analytical dashboards help with in-depth analysis, and strategic dashboards provide a high-level overview of performance.

If you need help creating the right dashboards for your business or want expert advice, email Ikonik Digital at [email protected]. We’re here to help you leverage the power of data to drive informed decision-making.