Some widely-used analyticsThe collection, analysis, and reporting of data to measure the performance of websites, social media accounts, and marke tools include:
- Google AnalyticsA powerful tool for tracking and analyzing website traffic, user behavior, and campaign performance to optimize digital: Ideal for tracking website trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive and user behavior.
- Tableau: A powerful data visualization tool that makes complex datasets easier to understand.
- Power BI: Microsoft’s platform for creating interactive dashboards and reports.
- Python and R: Programming languages commonly used for advanced statistical analysis and predictive modeling.
- Excel: A versatile tool for basic data analysis and visualization.
Each tool serves unique purposes, from basic analyticsThe collection, analysis, and reporting of data to measure the performance of websites, social media accounts, and marke to advanced machine learning applications.
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