Fundamentals of Digital Analytics
Every successful marketing strategy starts with a solid foundation in digital analytics. This sub-category introduces core concepts such as setting up tracking, defining key metrics, and interpreting analytics reports. Learn the essential skills needed to measure website traffic, user behavior, and marketing effectiveness across different channels.
- What is digital analytics and why is it important?
- What are the key metrics in digital marketing analytics?
- How do you set up Google Analytics for your website?
- What is the difference between sessions and users?
- How do bounce rate and exit rate differ?
- What are conversion metrics and how are they measured?
- How can analytics help improve website performance?
- What is event tracking and how is it used?
- How do you define and track micro-conversions?
- How often should you review your analytics data?
