Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the process of improving your website and marketing strategies to increase the percentage of visitors who take a desired action—whether it’s making a purchase, signing up for a newsletter, or filling out a form. CRO is a data-driven approach that combines psychology, user experience (UX), and analytics to refine every touchpoint in the customer journey. By continuously testing and optimizing elements such as design, copy, page speed, and trust signals, businesses can maximize conversions and improve ROI without increasing traffic. In this category, we cover the best CRO strategies, tools, and methodologies to help turn website visitors into loyal customers.