Attribution & Multi-Channel Analytics
Modern customer journeys span multiple channels, making attribution models essential for understanding how users convert. This sub-category covers first-touch, last-touch, and multi-touch attribution models, helping marketers allocate credit to various touchpoints effectively. Learn how to use Google Analytics, CRM tools, and other analytics platforms to track cross-channel interactions and optimize marketing spend.
- What is attribution modeling and why is it important?
- How do you choose the right attribution model for your business?
- What are multi-channel funnels and how do they work?
- How do you track the customer journey across multiple channels?
- What is assisted conversion, and why does it matter?
- How do you use analytics to allocate marketing budget effectively?
- What are the challenges of multi-channel attribution?
- How can you integrate offline data into your attribution model?
- What tools help in multi-channel analytics?
- How do you optimize marketing channels based on attribution data?
