Advanced Google Analytics Techniques
Google Analytics remains a powerful tool for tracking digital marketing performance. This sub-category dives into advanced features like custom reports, goal tracking, audience segmentation, and enhanced eCommerce tracking. Learn how to leverage Google Analytics 4 (GA4) to gain deeper insights into user behavior and refine digital marketing strategies.
- How do you set up custom dashboards in Google Analytics?
- What are custom dimensions and metrics, and how can you use them?
- How can you use Google Analytics segments for deeper insights?
- What is funnel analysis and how do you implement it?
- How do you set up conversion goals in Google Analytics?
- What is attribution modeling and why is it important?
- How can you use UTM parameters to track campaigns?
- What are the benefits of multi-channel funnels?
- How do you analyze the customer journey with Google Analytics?
- What are the best practices for data visualization in analytics?
