Fundamentals of Digital Analytics
- What is digital analytics and why is it important?
- What are the key metrics in digital marketing analytics?
- How do you set up Google Analytics for your website?
- What is the difference between sessions and users?
- How do bounce rate and exit rate differ?
- What are conversion metrics and how are they measured?
- How can analytics help improve website performance?
- What is event tracking and how is it used?
- How do you define and track micro-conversions?
- How often should you review your analytics data?