Is Instagram right for your brand? Yes!
No matter what industry you’re in. The pandemic has taught us that social media channels should be viewed as true revenue channels for a business.
The common misconception most business owners have of Instagram is that it’s for the younger folk and it’s a dump of selfies, food porn and feet at beaches, but with more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel and so should you!
So let’s get down to the meat of the matter (that was a food porn reference) and discuss the reasons your business should be using instagram.
Customers Expect It:
Customers will search for you on Instagram. They might search for you specifically by name, or by hashtags relating to your business or location. Either way, not finding you is a bad experience.
Even if you don’t plan to be incredibly active on Instagram, the best practice is to create an account that, at the very least, has your business name, contact information, and a few posts to showcase your brand. In any case, you don’t want that search to come up empty – or, even worse, lead them to a competitor.
Brand Personality:
Instagram gives you a great opportunity to give your company some personality by showing behind the scenes pics, things you find interesting, highlight people who are supporters of the brand as well as sharing a few quotes that push you forward. Let people get to see what’s behind the brand.
People Love Visuals:
The social web is moving into a much more dominantly visual language hence the rise of visually focused social networks such as instagram, snapchat and pinterest, Facebook’s timeline redesign, the rise of infographics. Stats show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) so your brand should be taking advantage of this obsession over visuals through instagram!
Growing Community:
Joining instagram means you’d be joining a growing and thriving community. In June 2018, Meta stopped reporting Instagram usage when it reached one billion active users. In late 2021, CNBC reported that the social network reached the two billion monthly active user benchmark. Instagram also leaped four places from number five to the most downloaded app in 2021’s 4th quarter, narrowly edging out TikTok. The social network had its best quarter since 2014.
Higher Levels Of Engagement:
With features like going live, reels, carousels, stories, augmented reality filters, shops, guides and profile aesthetics, it’s no surprise that instagram has one of the most engaging and thriving communities across the social media spectrum and guess what? engagement is the warm cinnamon roll of social media; it brings joy to everyone.
You Can Tag and Sell Your Products:
If you sell products, the ability to share Instagram photos and videos that link directly to those products is a major win. To take advantage of this feature, you need to create a product catalog from your Facebook page (that’s where Instagram pulls the product info from).
So as you can see instagram is a great tool for both taking selfies and promoting your business! If you need help putting together a strategy or managing your instagram presence send us a message and let’s get the conversation started.
