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What is a Messenger Bot?

The evolution of artificial intelligence is in full motion and Messenger Bots are only the Genesis in this story of advancements in business automation.

Online Messenger Bots save time and efforts by automating customer support.. 

However, the opportunities provided by Messenger Bot systems go far beyond giving responses to customers’ inquiries. They are also used for other business tasks, like collecting information about users, helping to organize meetings and reducing overhead costs.

Why Should You Care About Messenger Bots?

Because for the first time ever people are using messenger apps more than they are using social networks. Having a chabot allows brands to take advantage of this trend and gives them the ability to interact with customers within messaging apps. 

How A Messenger Bot Can Help You Sell More Cars

AI Messenger Bot technology will give your potential car buyers the ability to go online, ask questions and get the precise answer they’re looking for—which drives up self service in digital channels and prevents thousands of calls from ever reaching your contact center. 

Always-Available Customer Support:

Bots can be programmed to give automated answers to repetitive questions immediately and forward the request to a real person when a more complicated action is needed.

Save Money:

Since Messenger Bots are automated solutions, they allow organizations to handle many customers at once, and simultaneously. By “employing” Messenger Bots that complement human agents, you will not only save on employee costs but you will also avoid the problems caused by human errors.

Easier Approach to Global Markets:

Whether you are already an international brand with customers all over the world, or a local brand who is ready for global business, Messenger Bots can solve your customer care problems in multiple languages and 24/7, 365 days a year. This allows your business to scale up its operations to new markets without having to worry about multiplying incoming requests to be handled.

Monitoring Consumer Data & Gaining Insights:

Messenger Bots can be also used to track purchasing patterns and consumer behaviours by monitoring user data. This helps a company to decide which products to market differently, which to market more and which to redevelop for relaunch.

When it comes to automating key activities to drive sales to your dealership. Your Messenger Bot can assist your customers both before and after the sale of a car in the following ways.



View Current Inventory:

A Messenger Bot can sync with your dealership database and keep the car inventory in your bot up to date at all times. Giving users access to current car details, price, photos etc.

Book Test Drives:

A Messenger Bot can help the Customer to easily book the car to test drive at a specific time or an available time slot.

Calculate Financing:

A Messenger Bot can help in assessing the cost needed to purchase or service of the car with the help of Equated Monthly Installments (EMI) Calculators. This allows for a smoother process of purchasing for your customers by arming them with key information beforehand.

Broadcast Messaging:

Messenger Bots can help in broadcasting the new car offers, discounts, sales and service promotions to a large no. of customers thereby offering another platform to increase sales


After Sales

Book Service Appointments:

Your Messenger Bot can help in booking service appointments. Also it can help in reminding the customers of car services that are pending and automate the process. 

Damage Repair Quotes:

Messenger Bots can help in providing cost estimates for repair and damages. 

Insurance & Service Reminders:

Your customers can get reminders of insurance & services which are pending, through your Messenger Bot. 


How To Promote Your Messenger Bot

Your bot is set-up, configured and ready to go! Now all you have to do is let people know about it. Here’s a few tips on how you can drive traffic to your new Messenger Bot. 

Update Your Facebook CTA Button & Cover Photo:

Update your Facebook page’s action button to redirect users to your messenger bot when they click on it. A great way to bring attention to your CTA button is by highlighting it with a clever cover photo.

Website Plugin:

A great option for how to promote a chat-bot is to place it directly on your website. This effectively transforms it into a help-desk, alerting users immediately to the bot’s existence. If you’re looking for how to promote a Messenger bot, install Messenger’s Customer Chat Plugin to place a Messenger window on your home page. This plugin pulls from the user’s chat history, so they can continue the conversation on other devices so long as they’re logged into a Facebook account.

Landing Page:

A chat bot landing page can be used to explain to your audience what your Messenger Bot does and how it is different from your website. 

Retargeting Ads:

By installing a Facebook Pixel, you can target prospective customers after they’ve visited your website. Point your resulting ad campaign to your Messenger Bot to further appeal to users’ needs and push them through the sales funnel. Of course, any business with a Messenger Bot—not just ones hoping to make a sale—can benefit from using a retargeting campaign as a tactic for how to market a Messenger Bot.

Via QR Code Scan:

You can attract an online audience by inserting a code into your website or other content. To acquire the audience from offline to online, place Messenger Codes in print materials like flyers, newspapers, and magazines. 

SMS & Email campaign:

Use your CRM database to get the mobile number and email addresses of your past customers and send them a message to announce the new service. People still give lots of attention to these forms of communication. if you insert the direct messenger link in the text message and email, your customers will immediately be able to test the new service. 


What to do next?

Many business owners are just beginning to understand what benefits Messenger Bots can bring to them. This technology is still in an early stage, its capabilities continue increasing and the best Messenger Bots have yet to be created. 

Invest in building a Messenger Bot for your business and be at the forefront of innovation! 


Ikonik Digital

As an ROI-focused agency, Ikonik Digital helps brands and businesses reach & understand their customers while growing the bottom line.