In the world of the internet, online visibility is one of the most important aspects for a business to succeed. The hospitality industry is no exception, and hotels need to have a strong online presence to attract guests, boost occupancy rates and increase revenue. In this article, we’ll discuss ten ways to increase your hotel’s online visibility, and provide relevant case studies, statistics and examples to support our recommendations.
Optimize Your Website for Search Engines:
Search engine optimization (SEO) is the process of improving your website’s ranking in search engine results pages (SERPs). This means optimizing your website’s content, architecture, and technical elements to make it more visible to search engines like Google. SEO can help drive organic traffic to your website, which can lead to more bookings and revenue.
Case Study: The Grand Budapest Hotel
The Grand Budapest Hotel in Budapest, Hungary optimized their website for search engines and increased their organic traffic by 55% in just three months. They achieved this by optimizing their website’s content, images, and meta tags, and also by building backlinks from high-quality websites.
Use Google My Business:
Google My Business is a free tool that allows businesses to manage their online presence on Google. By verifying and optimizing your Google My Business listing, you can ensure that your hotel appears in Google Maps and local search results, making it easier for potential guests to find you.
Case Study: The Ritz-Carlton
The Ritz-Carlton in Naples, Florida used Google My Business to improve their online visibility and saw a 27% increase in website visits and a 36% increase in phone calls in just three months.
Use Social MediaSocial media are interactive technologies that facilitate the creation and sharing of information, ideas, interests More:
Social media platforms like Facebook, Instagram, and Twitter can help increase your hotel’s online visibility by allowing you to engage with potential guests and share content. By creating high-quality, engaging content and sharing it on social media, you can reach a wider audience and encourage people to visit your website and book a room.
Case Study: Four Seasons Hotels and Resorts
Four Seasons Hotels and Resorts uses social media to connect with their guests and share information about their hotels and locations. Their social media presence has helped increase their online visibility and drive bookings.
Utilize Email Marketing:
Email marketing is an effective way to reach out to potential and past guests and keep them engaged with your hotel. By sending regular emails with promotions, updates, and other information, you can build a relationship with your guests and encourage them to book a room.
Case Study: Hilton Hotels and Resorts
Hilton Hotels and Resorts uses email marketing to stay in touch with past guests and promote their hotels. They saw a 45% increase in email open rates and a 42% increase in click-through rates after revamping their email marketing campaigns.
Invest in Paid Advertising:
Paid advertising, such as Google Ads and social media advertising, can help increase your hotel’s online visibility by putting your hotel in front of potential guests who are searching for hotels online. By targeting the right audience and creating compelling ads, you can drive more traffic to your website and increase bookings.
Case Study: Marriott International
Marriott International uses paid advertising to increase their online visibility and drive bookings. Their targeted campaigns on Google and social media have helped increase their brand awareness and drive revenue.
Use Online Travel Agencies (OTAs):
Online travel agencies (OTAs) like Booking.com and Expedia can help increase your hotel’s online visibility by featuring your hotel on their websites and apps. By listing your hotel on multiple OTAs, you can reach a wider audience and increase your chances of getting bookings.
Case Study: InterContinental Hotels Group (IHG)
InterContinental Hotels Group (IHG) partners with multiple OTAs to increase their online visibility and drive bookings. By listing their hotels on multiple OTAs, IHG has been able to reach a wider audience and increase their bookings. In fact, according to IHG’s 2020 Annual Report, their bookings from online channels increased by 8.2% in 2020.
Respond to Online Reviews:
Online reviews, such as those on TripAdvisor and Google, can significantly impact your hotel’s online visibility and reputation. By responding to reviews, both positive and negative, you can show potential guests that you care about their experience and are willing to address any issues they may have.
Case Study: The Ritz-Carlton
The Ritz-Carlton has a dedicated team of employees who respond to online reviews on sites like TripAdvisor and Google. By responding to reviews in a timely and professional manner, The Ritz-Carlton has been able to maintain a high rating and improve their online reputation.
Utilize Influencer Marketing:
Influencer marketing involves partnering with social media influencers who have a large following to promote your hotel. By partnering with the right influencers and creating compelling content, you can increase your hotel’s online visibility and reach a wider audience.
Case Study: Fairmont Hotels and Resorts
Fairmont Hotels and Resorts partners with social media influencers to promote their hotels and locations. By partnering with influencers who have a strong following and creating engaging content, Fairmont has been able to increase their online visibility and drive bookings.
Create Engaging Content:
Creating high-quality, engaging content can help increase your hotel’s online visibility by attracting more website visitors and social media followers. By creating blog posts, videos, and other types of content that provide value to your audience, you can establish your hotel as an authority in the industry and attract more bookings.
Case Study: Hyatt Hotels Corporation
Hyatt Hotels Corporation has a dedicated content marketing team that creates engaging blog posts and other types of content. By creating content that provides value to their audience, Hyatt has been able to increase their website traffic and drive bookings.
Monitor Your Online Presence:
Monitoring your hotel’s online presence is important for maintaining your reputation and ensuring that your hotel is being represented accurately online. By regularly monitoring your online presence on social media, review sites, and other online channels, you can address any issues that arise and ensure that your hotel is being portrayed in a positive light.
Case Study: The Westin Hotels & Resorts
The Westin Hotels & Resorts has a dedicated social media team that monitors their online presence on social media and other online channels. By monitoring their online presence and responding to any issues that arise, The Westin has been able to maintain a positive reputation online.
Increasing your hotel’s online visibility is essential for driving more bookings and revenue. By implementing these ten strategies, you can improve your hotel’s online presence and reach a wider audience. From optimizing your website for search engines to partnering with social media influencers, there are many ways to increase your hotel’s online visibility and attract more guests. By regularly monitoring your online presence and addressing any issues that arise, you can ensure that your hotel is being represented accurately and maintain a positive reputation online.
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