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What are Augmented Reality Filters?

Unless you’ve been on a digital hiatus for the past few months you’ve probably participated in or seen people on social media participating in any of the following activities; swapped their face with a pet, shared selfie images & videos of how they’d look as a baby or an old person or sported virtual glasses with a neat mustache or used your nose to do a doodle or blink your eyes to control a game. 

All from your phone while at home counting down the days til the end of this pandemic.

All these activities are powered by AR Filters. Augmented reality (AR) filters are computer-generated effects layered over the real-life image your camera displays. In Instagram Stories, an AR filter alters the image your front or back camera displays.


Why Should You Care?

AR filters allow brands to give unique brand-specific experiences to their buyers at a very low production cost. 

According to Spark AR Studio. Every month more than 600 million people use AR effects across Facebook and Instagram. 

The organic reach and the brand visibility you get is immense; if you can create a fun novel filter for your brand – social media users would love to share your content.


How Can Augmented Reality Filters Boost Brand Engagement

Wouldn’t it be great if you could see how a piece of furniture would look in your living room before you buy it? Or see how a new pair of sunglasses will fit your face before you make the order or try on a pair of lipstick before buying without going to the store? 

These scenarios are all possible with Augmented Reality Filters. Brands like Ikea, Ray-Ban and Cover Girl are brands utilizing this technology to make those scenarios possible.

Here are a few examples of how your brand could utilize augmented reality filters. 


  • Face Masks: Add a decoration to your face: whether it’s a beard, a flag, heart eyes or an animal nose. Your followers can express themselves in a unique and creative way using face filters powered by computer generated graphics. The camera can monitor a wide range of facial features (eyes, mouth, eyebrows) using face tracking technology to make your filter respond in real-time in a three-dimensional space using a phone camera. So this makes for a wide variety of enjoyable and thrilling interactive and visual experiences. 


  • Wearables: Let customers see how a t-shirt, a pair of shoes or a pair of sunglasses look on them before making a purchase. By giving consumers the power to see how a product looks on them or in their space, retailers can further nudge consumers into making that purchase decision.
  • 3D Objects: Let customers take a closer look at your products with the use of 3D Object displays. If you sell furniture you can utilize AR filters by having a 3D model of your furniture set made and integrated into an AR filter so customers can see how that couch might look in their living room before ordering. 

Games: AR games are usually simple and casual interactive experiences where the user is using gesture controls to play a game where they are interacting with AR objects.  Let your followers score a goal with head movement or keep their character from falling by blinking their eyes. 

What To Do Next?

If you’re thinking about ways to boost awareness & engagement with your audience, AR filters are perfect for you. When people use and share your filters they can bring new followers to your business. With AR Filters your existing followers will be encouraged to engage with you even more. 

The real mission for commercial AR is integrating the technology so that it enhances the customer experience. An easier, more fun, and more convenient customer experience should be your goal.

So think about how you can bring real value to your followers with well thought out, engaging AR Filters. Get them for your brand today. 

Ikonik Digital

As an ROI-focused agency, Ikonik Digital helps brands and businesses reach & understand their customers while growing the bottom line.