In today’s digital age, it is essential for businesses to have a strong online presence. A mobile app is a powerful tool that can help hotels and attractions boost their online presence and attract more customers. In this article, we will discuss the importance of creating a mobile app for your hotel or attraction and provide relevant case studies, stats, and examples.
Increased Visibility
A mobile app can help hotels and attractions increase their visibility in the market. According to a study conducted by Google, 89% of people use their smartphones to search for local information. A mobile app can make it easier for potential customers to find your hotel or attraction and learn about your services.
Case Study: Marriott International
Marriott International, a global hotel chain, launched its mobile app in 2013. Since then, the app has been downloaded more than 10 million times and has helped Marriott increase its visibility in the market. The app has also helped Marriott engage with its customers and provide personalized services.
Improved Customer Engagement
A mobile app can help hotels and attractions engage with their customers and provide personalized services. A mobile app can provide customers with information about your services, promotions, and events. It can also allow customers to make reservations, check-in, and check-out.
Case Study: Disneyland
Disneyland, one of the world’s most popular tourist attractions, launched its mobile app in 2015. The app provides customers with real-time information about wait times, show schedules, and dining options. The app also allows customers to make reservations, purchase tickets, and access special offers. Since the launch of the app, Disneyland has seen an increase in customer engagement and satisfaction.
Increased Revenue
A mobile app can help hotels and attractions increase their revenue. They can provide customers with an easy and convenient way to make reservations, purchase tickets, and access special offers. Mobile apps can also help hotels and attractions upsell their services by providing customers with personalized recommendations.
Case Study: IHG Hotels & Resorts
IHG Hotels & Resorts, a global hotel chain, launched its mobile app in 2014. Since then, the app has helped IHG increase its revenue by providing customers with personalized recommendations and promotions. The app has also helped IHG improve its customer loyalty by providing customers with a seamless and personalized experience.
Competitive Advantage
A mobile app can provide hotels and attractions with a competitive advantage in the market. It can help hotels and attractions differentiate themselves from their competitors by providing customers with personalized services and promotions. Mobile apps can also help hotels and attractions improve their customer loyalty by providing customers with a seamless and personalized experience.
Case Study: AccorHotels
AccorHotels, a global hotel chain, launched its mobile app in 2014. Since then, the app has helped AccorHotels differentiate itself from its competitors by providing customers with personalized services and promotions. The app has also helped AccorHotels improve its customer loyalty by providing customers with a seamless and personalized experience.
Data Analytics
A mobile app can provide hotels and attractions with valuable data analytics. A mobile app can track customer behavior, preferences, and feedback. This data can help hotels and attractions improve their services and customer experience.
Case Study: Four Seasons Hotels & Resorts
Four Seasons Hotels & Resorts, a luxury hotel chain, launched its mobile app in 2016. Since then, the app has provided Four Seasons with valuable data analytics. The app has tracked customer behavior, preferences, and feedback, which has helped Four Seasons improve its services and customer experience.
Conclusion
In conclusion, creating a mobile app for your hotel or attraction can provide numerous benefits, including increased visibility, improved customer engagement, increased revenue, competitive advantage, and data analytics. With more and more people using smartphones to search for information and make purchases, having a mobile app can be a game-changer for hotels and attractions. By providing customers with personalized services and promotions, hotels and attractions can differentiate themselves from their competitors and improve customer loyalty. Additionally, the data analytics provided by mobile apps can help hotels and attractions improve their services and customer experience. As such, creating a mobile app is a valuable investment for any hotel or attraction that wants to stay competitive in today’s digital age.
