Geofencing is a location-based marketing strategy that allows businesses to target specific audiences in a particular geographic area. This technology uses GPS, RFID, or Wi-Fi to create virtual boundaries around a particular location, enabling businesses to send targeted messages and promotions to users within that location. Hotels and attractions are among the businesses that can benefit significantly from geofencing.

In this article, we will explore the benefits of geofencing for hotels and attractions, including relevant case studies, stats, and examples.

 

Benefits of Geofencing for Hotels and Attractions

 

Personalized Marketing

Geofencing allows hotels and attractions to personalize their marketing messages based on a user’s location. This technology enables businesses to create targeted messages and promotions for users within a specific geographic area. For example, a hotel can send a promotion to users within a 5-mile radius, offering them a discount on their next booking. Similarly, an attraction can send a message to users within a particular location, promoting an upcoming event or exhibit.

Increased Foot Traffic

Geofencing can help hotels and attractions increase foot traffic by sending targeted messages and promotions to users in their vicinity. For example, a hotel can send a message to users within a 10-mile radius, promoting its restaurant or spa services. Similarly, an attraction can send a message to users within a specific location, encouraging them to visit the attraction and providing them with a discount or special offer.

Enhanced Customer Engagement

Geofencing can enhance customer engagement by sending personalized messages to users based on their location. This technology enables businesses to create targeted promotions and offers that are relevant to users in their vicinity. For example, a hotel can send a message to users within a 5-mile radius, inviting them to a happy hour event at the hotel’s bar. Similarly, an attraction can send a message to users within a particular location, promoting an upcoming exhibit or event.

Improved Customer Loyalty

Geofencing can improve customer loyalty by sending targeted messages and promotions to users based on their location. This technology enables businesses to create personalized messages and offers that are relevant to users in their vicinity. For example, a hotel can send a message to users within a 10-mile radius, offering them a discount on their next booking. Similarly, an attraction can send a message to users within a specific location, encouraging them to visit the attraction and providing them with a special offer or discount.

Better Data Collection

Geofencing can help hotels and attractions collect better data on their customers by tracking their location and behavior. This technology enables businesses to gather insights into their customers’ preferences, behavior, and interests. For example, a hotel can track the location of its customers and send them personalized messages and promotions based on their behavior. Similarly, an attraction can track the location of its visitors and gather insights into their preferences and interests, enabling it to create more targeted promotions and offers.

 

Case Studies

 

Marriott Hotels

Marriott Hotels has been using geofencing to promote its hotels and services to users in their vicinity. The company created a mobile app that uses geofencing to send personalized messages and promotions to users based on their location. For example, when a user enters a Marriott hotel, the app sends them a welcome message and provides them with information about the hotel’s services and amenities. Similarly, when a user leaves the hotel, the app sends them a message thanking them for their stay and encouraging them to book again in the future.

According to Marriott, the geofencing campaign has helped increase customer engagement and loyalty, as well as drive bookings and revenue. The company has also been able to gather better data on its customers’ behavior and preferences, enabling it to create more personalized promotions and offers.

Universal Studios

Universal Studios has been using geofencing to promote its attractions and events to users in their vicinity. The company created a mobile app that uses geofencing to send targeted messages and promotions to users based on their location. For example, when a user enters the theme park, the app sends them a welcome message and provides them with information about the attractions and events. Similarly, when a user leaves the theme park, the app sends them a message thanking them for their visit and encouraging them to return in the future.

According to Universal Studios, the geofencing campaign has helped increase foot traffic and customer engagement, as well as drive revenue. The company has also been able to gather better data on its visitors’ behavior and preferences, enabling it to create more targeted promotions and offers.

Disney World

Disney World has been using geofencing to enhance its guest experience by sending personalized messages and promotions to users based on their location. The company created a mobile app that uses geofencing to send targeted messages and promotions to users in the theme park. For example, when a user enters a particular section of the park, the app sends them a message with information about the attractions and events in that area. Similarly, when a user leaves the park, the app sends them a message thanking them for their visit and providing them with information about upcoming events and promotions.

According to Disney World, the geofencing campaign has helped increase customer engagement and loyalty, as well as improve the guest experience. The company has also been able to gather better data on its visitors’ behavior and preferences, enabling it to create more targeted promotions and offers.

 

Stats

• According to a report by Juniper Research, the number of active geofencing users is expected to reach 1.6 billion by 2022, up from 1 billion in 2019.
• A study by RetailMeNot found that 75% of consumers are more likely to visit a store if they receive a personalized promotion or offer based on their location.
• According to a study by PlaceIQ, mobile advertising campaigns using geofencing technology saw a 20% increase in foot traffic to retail locations.
• A survey by Factual found that 84% of marketers believe that location-based advertising and marketing strategies are essential to their business.

Examples

 

Hilton Hotels

Hilton Hotels uses geofencing to send personalized messages and promotions to users based on their location. The company created a mobile app that uses geofencing to send targeted messages and promotions to users in the vicinity of its hotels. For example, when a user enters a particular location, the app sends them a message with information about nearby Hilton hotels and promotions. Similarly, when a user leaves a Hilton hotel, the app sends them a message thanking them for their stay and encouraging them to book again in the future.

Legoland

Legoland uses geofencing to promote its theme park and events to users in their vicinity. The company created a mobile app that uses geofencing to send targeted messages and promotions to users based on their location. For example, when a user enters the theme park, the app sends them a message with information about the attractions and events. Similarly, when a user leaves the theme park, the app sends them a message thanking them for their visit and providing them with information about upcoming events and promotions.

 

Conclusion

Geofencing is a powerful marketing strategy that can benefit hotels and attractions in many ways. This technology enables businesses to send personalized messages and promotions to users based on their location, increasing foot traffic, customer engagement, and loyalty. It also allows businesses to gather better data on their customers’ behavior and preferences, enabling them to create more targeted promotions and offers. As the number of active geofencing users continues to grow, hotels and attractions should consider implementing geofencing technology as part of their marketing strategy to stay competitive in the market.

The case studies and stats presented in this article show that geofencing can be a valuable tool for hotels and attractions to improve their customer experience, increase foot traffic, and drive revenue. By leveraging this technology, businesses can send targeted messages and promotions to users based on their location, providing them with relevant information and incentives to visit their establishments.

Moreover, geofencing can also help businesses gather valuable data on their customers’ behavior and preferences. This information can be used to create more targeted promotions and offers, as well as to improve the overall guest experience.

However, it is important to note that geofencing must be used responsibly and with respect for users’ privacy. Businesses must obtain users’ consent before collecting their location data and ensure that they comply with relevant privacy laws and regulations.

In conclusion, geofencing technology has significant benefits for hotels and attractions. It enables businesses to send personalized messages and promotions to users based on their location, increasing foot traffic, customer engagement, and loyalty. With the increasing number of active geofencing users, hotels and attractions should consider implementing geofencing technology as part of their marketing strategy to stay competitive in the market.