YouTube is the second most popular search engine after Google and has over two billion monthly active users. As a result, YouTube is an essential tool for businesses in the hospitality and tourism industry, including hotels and attractions. This article will explore why hotels and attractions should use YouTube and provide relevant case studies to support these points.
Showcasing the Property and Attraction
One of the primary reasons why hotels and attractions should use YouTube is to showcase their properties and attractions. YouTube provides an opportunity for hotels and attractions to showcase their facilities, features, and amenities. This video-sharing platform allows hotels and attractions to create virtual tours that offer potential guests a glimpse of the property and attraction.
Case study: The Westin St. Francis Hotel, located in San Francisco, used YouTube to showcase its property to potential guests. The hotel created a video titled “Discover The Westin St. Francis Hotel,” which showcased the hotel’s amenities, features, and location. The video highlighted the hotel’s historic architecture, elegant rooms, and world-class dining. This video received over 300,000 views and helped the hotel attract more guests.
Engaging with Potential Guests
Another reason why hotels and attractions should use YouTube is to engage with potential guests. YouTube provides an opportunity for hotels and attractions to connect with potential guests on a more personal level. By creating engaging videos, hotels and attractions can communicate their brand personality and create a connection with potential guests.
Case study: The Ritz-Carlton, a luxury hotel chain, used YouTube to engage with potential guests. The hotel created a video titled “A Lady in London,” which showcased the hotel’s amenities, features, and location through the eyes of a travel blogger. The video received over 20,000 views and helped the hotel connect with potential guests who shared the same interests as the travel blogger.
Increasing Brand Awareness
YouTube is an excellent tool for hotels and attractions to increase brand awareness. YouTube provides an opportunity for hotels and attractions to reach a broader audience and showcase their brand personality. By creating videos that are entertaining and informative, hotels and attractions can increase brand awareness and attract more guests.
Case study: The Shangri-La Hotel, located in Paris, used YouTube to increase brand awareness. The hotel created a video titled “Paris from the Shangri-La Hotel,” which showcased the hotel’s amenities, features, and location. The video highlighted the hotel’s stunning views of Paris and its world-class dining. This video received over 100,000 views and helped the hotel increase brand awareness among potential guests.
Providing Information and Education
Another reason why hotels and attractions should use YouTube is to provide information and education. YouTube provides an opportunity for hotels and attractions to create informative videos that educate potential guests about their properties and attractions. By creating videos that provide information and education, hotels and attractions can attract guests who are interested in learning more about their properties and attractions.
Case study: The Four Seasons Resort Maui, located in Hawaii, used YouTube to provide information and education to potential guests. The hotel created a video titled “The Ultimate Guide to Maui,” which provided potential guests with information about the hotel and the surrounding area. The video highlighted the hotel’s amenities, features, and location and provided information about popular tourist attractions in Maui. This video received over 50,000 views and helped the hotel attract guests who were interested in learning more about Maui.
Encouraging Bookings
Finally, hotels and attractions should use YouTube to encourage bookings. YouTube provides an opportunity for hotels and attractions to create videos that encourage potential guests to book their properties and attractions. By creating videos that showcase the unique features and amenities of their properties and attractions, hotels and attractions can encourage guests to book their properties and attractions.
Case study: The Atlantis Paradise Island Resort, located in the Bahamas , used YouTube to encourage bookings. The resort created a video titled “Welcome to Atlantis Paradise Island,” which showcased the resort’s amenities, features, and activities. The video highlighted the resort’s water park, aquarium, and world-class dining. This video received over 500,000 views and helped the resort attract more guests and encourage bookings.
Conclusion
In conclusion, YouTube is an essential tool for hotels and attractions to showcase their properties and attractions, engage with potential guests, increase brand awareness, provide information and education, and encourage bookings. By creating informative and engaging videos, hotels and attractions can connect with potential guests on a more personal level and showcase their unique features and amenities. The case studies mentioned in this article demonstrate how hotels and attractions have successfully used YouTube to achieve these goals and attract more guests. Therefore, hotels and attractions should incorporate YouTube into their marketing strategies to stay competitive in the hospitality and tourism industry.
