Every brand on Facebook and Instagram would love to make a post on social media and achieve the oh so sought after “Viral” post; but if you aren’t Kanye West or Kim Kardashian more than likely you are going to have to run paid ads on social media to reach a wider audience and attract new leads and opportunities to your business. 

Lockdown or no lockdown we live a good part of our lives online via social networks. There are over 3.51 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month. A few of these people can become your future customers with a little boost from launching paid ad campaigns.

But before you hit that publish button. Read through this article for a few tips on optimizing your ad for optimum reach and relevance on Facebook’s ad network. 

 

Why You Should Care

 

Facebook’s ability to accurately zone in on highly specific groups of individuals draws in nearly 10 million active advertisers and earns Meta which consists of the Facebook Family Of Apps (Facebook, Instagram, Whatsapp, Messenger, and other third-party affiliated websites or mobile applications) 30+ billion US dollars per quarter. 

You can’t argue with the results which means you can’t deny the power of Facebook ads

 

5 Tips For Brands Advertising On Facebook

 

Combine Ad Types:

When it comes to telling your brand story; videos work best, while images can be used to highlight the different features and benefits of your product/service. Use a combination of images and videos to test which resonates with your target audience the most, then invest more money into what’s working. 

 

Show Ads Across Channels:

Using Facebook’s ad platform doesn’t limit you to just advertising on Facebook only. Facebook Ads Manager lets you run ads on Facebook, Instagram and their Audience Network on any budget. You can even target people based on the specific devices and operating systems they are using. 

Take advantage of Facebook’s multiple products by using the All Placements feature in your ad sets to have your ads dynamically show up where your customers are most likely to spend time.

 

Consider Running Click-To-Messenger Ads:

These ads give you a call-to-action button that opens a Messenger conversation with your Facebook Page. People can use it to have a one-on-one conversation with one of your salespeople or customer service reps. Or you could create automations using messenger chatbots to answer customer questions, streamline the buying process, and encourage a sale.

Be Authentic:

Stay true to your brand’s tone of voice. Is your brand corporate? funny? witty? The more consistent and authentic your ads are, the more likely people will engage with them to learn more about your brand, product, or service. 

 

Show People Using Your Product:

If you take a glance at the newsfeed of the average person, it’s gonna be filled with photos and videos of friends and family. To get people interested in your ad placement, use ad creatives that show people benefitting from your product—just like they’d see on the daily from their network.

The Takeaway

When it comes to detailed targeting, Facebook is almost unparalleled. A powerful tool that allows you to save time and money by optimizing your ad delivery to get your message in front of those most likely to convert.

Anyone can fuel their business growth with Facebook ads.