Portfolio Entry: Purina Jamaica Animated Video
Delivering Expert Guidance on Dog Nutrition
Project Overview
We partnered with Purina Jamaica to create an engaging animated video designed to educate pet owners on how to provide their dogs with optimal nutrition. This project combined creative storytellingA marketing technique that uses compelling narratives to connect with audiences emotionally and communicate a brand’s with actionable information to ensure viewers could easily understand and apply the advice in their daily pet care routines.
Key Objectives
- Educate the Target AudienceThe specific group of people most likely to be interested in your product or service, defined by demographics, behaviors
The primary goal was to provide dog owners with simple, actionable steps to improve their pets’ diets. - Enhance Brand Trust
The video positioned Purina Jamaica as a reliable source of expert nutritional guidance for pets. - Increase Engagement
By using a visually appealing and interactive format, we aimed to capture and retain the audience’s attention.
Our Approach
1. Research and Planning
We collaborated closely with Purina’s team to identify the key nutritional challenges faced by dog owners. Our research ensured the video addressed common concerns while aligning with Purina’s brand voice.
2. Creative Development
Our team designed a vibrant, animated visual style that resonated with pet owners. The script highlighted Purina’s expertise and broke down complex nutritional concepts into easy-to-follow steps.
3. Execution and Delivery
We utilized professional voiceover artists and high-quality animations to produce a final video that was both informative and entertaining. The project was delivered on time and optimized for use across digital platforms, including social media.
Impact and Results
- Increased Engagement: The video received over 10,000 views within the first week of launch on Purina Jamaica’s social channels.
- Positive Feedback: Dog owners praised the clear, actionable tips and approachable tone.
- Strengthened Brand Authority: The project reinforced Purina’s position as a trusted leader in pet nutrition.
Why It Matters
This project showcased our ability to translate complex ideas into visually appealing, easy-to-digest content. By focusing on both education and engagement, we helped Purina Jamaica connect meaningfully with their audience while driving results.
Ready to Elevate Your Brand?
Let us create powerful content that drives results for your business. Contact us at [email protected] to discuss how we can help you achieve your goals.
