Overview

Portfolio Entry: Purina Jamaica Animated Video

Educating Dog Owners: 5 Reasons to Choose Purina Dog Chow

Project Overview
We collaborated with Purina Jamaica to produce a compelling animated video showcasing five key reasons to switch to their Dog Chow brand. Designed to inform and persuade, the video combined engaging visuals with clear messaging to resonate with dog owners while reinforcing Purina’s expertise in pet nutrition.

Key Objectives

1. Highlight Product Benefits
   Emphasize the unique advantages of Purina Dog Chow, from nutritional value to improved pet health.
2. Engage and Educate Viewers
   Deliver easy-to-understand information in a visually appealing format to maintain audience attention.
3. Drive Brand Loyalty
   Strengthen Purina Jamaica’s reputation as a trusted provider of premium pet nutrition.

Our Approach

1. Discovery and Strategy
We partnered with Purina’s team to identify the most compelling reasons for dog owners to switch to Dog Chow. This collaboration ensured the video addressed the audience’s specific needs and concerns.

2. Content Creation
Our script outlined the five key benefits, presenting them in an engaging, step-by-step format. Using vibrant animations and a conversational tone, we captured the brand’s approachable yet professional voice.

3. Execution and Optimization
The final product featured high-quality visuals, a professional voiceover, and subtitles for accessibility. The video was tailored for maximum engagement on digital platforms, including Purina’s website and social media channels.

Impact and Results

• Audience Engagement: The video achieved over 5,000 views within the first month of release, with a high retention rate.
• Positive Feedback: Viewers praised the clarity and usefulness of the information.
• Improved Brand AwarenessThe degree to which consumers recognize and remember your brand, often measured by how well they can associate your logo: The video contributed to increased product inquiries and purchases, solidifying Purina Dog Chow as a top choice for pet owners.

Why It Matters

This project highlights our ability to distill complex product benefits into an engaging format that resonates with target audiences. By focusing on education and visual appeal, we delivered measurable results for Purina Jamaica.

Take Your Content to the Next Level

Ready to showcase your brand’s value through impactful, results-driven content? Contact us at [email protected] to discuss your next project.