Overview

Client Goal: Generate Sales Qualified Leads for New Cars

Client: J’s Auto Brokers

J’s Auto Brokers sought to generate sales-qualified leads for new cars by leveraging social media marketing. The objective was to create an effective strategy to engage a wide Jamaican audience and drive inquiries about their new car inventory.

Our Approach: Facebook Carousel Ads to Drive Engagement

We developed Facebook carousel ads that showcased each new car model. These ads targeted a broad audience in Jamaica, highlighting the unique features and value of each vehicle. Our goal was to drive traffic to J’s Auto Brokers’ website and encourage users to submit inquiries for their preferred models.

The Results: Strong Traffic and Lead Generation

The campaign delivered exceptional results:

• Website Traffic: In October, 12,556 users visited the website, with 64.5% being new visitors who had never accessed the site before.
• Facebook Ad Performance: The ads generated 32,668 clicks at an average cost of $0.02 per click, ensuring cost-effective lead generation.
• Lead Conversion: We achieved 178 inquiries about cars, resulting in a conversion rate of 1.29%. This means 1.29% of website visitors submitted a car query, demonstrating strong lead interest.

Conclusion: Successful Lead Generation

By strategically using Facebook carousel ads, we effectively attracted high-quality leads for J’s Auto Brokers. With impressive website traffic, cost-effective ad performance, and a solid conversion rate, the campaign successfully met the client’s sales goals.

Contact Us

Ready to drive results with targeted social media marketing? Reach out to us at [email protected] to explore how we can help your business generate leads and increase conversions.