Client Goal: Raising Awareness for Fashion 911’s “Take-Style-Out” Sale
Fashion 911 aimed to increase awareness for their upcoming “Take-Style-Out” sale on social media. They wanted to reach a wide audience and ensure that potential customers would engage with the sale.
Our Approach: Engaging Video Ad and Facebook Brand Awareness Ads
To capture attention, we created a compelling video ad that effectively communicated the sale’s offerings. The video was designed to highlight the sale’s key products and promotions in an engaging, visually appealing way.
We then ran targeted Facebook brand awareness ads to increase visibility and reach as many people as possible. These ads were strategically optimized to maximize exposure for the sale.
The Results: Effective Reach and High Ad Recall
Our approach delivered outstanding results:
- Total Reach: The ad reached 120,431 people on Facebook and Instagram, significantly increasing visibility for the sale.
- Ad Recall List: The ad generated an ad recall list of 10,200 people. This means that these individuals were likely to remember the ad even two days after viewing it, highlighting the effectiveness of the campaign.
These results demonstrate the power of strategically executed social media ads in increasing brand awareness and driving consumer interest.
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Project
Fashion 911 TSO 2017 Facebook Ad Campaign
Client
Fashion 911
What We Did
Facebook Ad Campaign