Overview

Portfolio Entry: J’s Auto Brokers Brand Identity Redesign

Establishing a Consistent Brand Image

Client Overview
J’s Auto Brokers sought to establish a consistent and professional brand identityThe visible and conceptual elements of a brand, such as logo, color scheme, tone, and messaging, that make it unique and that reflected their years of experience and refreshed outlook. They wanted to align their brand with their blue and red color scheme, ensuring it was instantly recognizable across all platforms.

Our Approach

To meet J’s Auto Brokers’ goal, we developed a comprehensive brand identityThe visible and conceptual elements of a brand, such as logo, color scheme, tone, and messaging, that make it unique and that honored their legacy while signaling a refreshed, modern approach. We focused on creating design elements that were both professional and versatile, ensuring the brand’s message would resonate with their target audienceThe specific group of people most likely to be interested in your product or service, defined by demographics, behaviors.

What We Did

1. Custom Logo
We created a unique, professional logo that encapsulated the spirit of J’s Auto Brokers. The design aligned with their established color scheme and communicated both experience and reliability.

2. Letterhead & Invoice Design
To ensure consistency across all business communications, we designed a letterhead and invoice template. These documents reinforced the brand’s visual identity and professional appearance.

3. Business Card Design
We designed sleek and practical business cards for J’s Auto Brokers’ staff. The cards made a lasting impression, reinforcing the refreshed brand identityThe visible and conceptual elements of a brand, such as logo, color scheme, tone, and messaging, that make it unique and at every interaction.

4. Email Signature Design
We designed a custom email signature for staff, ensuring a unified, professional look in all digital communications.

5. Outdoor Signage Design
For visibility, we created impactful outdoor signage that aligned with the new brand identityThe visible and conceptual elements of a brand, such as logo, color scheme, tone, and messaging, that make it unique and, helping J’s Auto Brokers stand out in a competitive market.

Impact and Results

• Brand Consistency: The new identity ensured consistency across all touchpoints, increasing brand recognition and professionalism.
• Stronger Client Relationships: The updated visual identity helped build stronger connections with clients, reflecting trustworthiness and experience.
• Increased Brand AwarenessThe degree to which consumers recognize and remember your brand, often measured by how well they can associate your logo: The refreshed look attracted more attention, elevating the company’s presence in the marketplace.

Why It Matters

This project highlights our ability to transform a brand’s identity while maintaining its core values. By blending tradition with modernity, we helped J’s Auto Brokers present a cohesive and professional image that resonates with their audience.

Ready to Refresh Your Brand?

If you’re looking to develop a consistent and impactful brand identityThe visible and conceptual elements of a brand, such as logo, color scheme, tone, and messaging, that make it unique and, we’re here to help. Contact us at [email protected] to get started.