Overview

Project Overview

The Jamaica Tourist Board wanted a bold and attention-grabbing bus wrap design to promote Carnival in Jamaica 2025 in Trinidad, one of the Caribbean’s biggest carnival hubs. The goal was to generate excitement, increase awareness, and drive engagement with potential visitors. To make the campaign even more interactive, the design featured a QR code that encouraged people to scan for a chance to win prizes and learn more about the event.

Our Solution

We designed a full-wrap bus advertisement that captured the energy and vibrancy of Jamaica’s carnival experience. Key elements included:

• Dynamic Carnival Imagery: Featuring colorful costumes, dancers, and high-energy visuals to reflect the spirit of Carnival in Jamaica.

• Bold Branding & Typography: Strong, eye-catching messaging with the official Carnival in Jamaica 2025 logo for maximum brand recognition.

• Jamaican-Inspired Aesthetic: A seamless blend of Jamaican colors, tropical vibes, and cultural elements to instantly connect with the audience.

• Interactive QR Code: A strategically placed QR code that encouraged people to scan and enter for a chance to win exciting prizes while learning more about the event.

Impact

• High Visibility: The moving billboard ensured mass exposure across Trinidad, capturing the attention of carnival-goers.

• Increased Engagement: The QR code feature provided an interactive way for people to connect with the event, boosting participation.

• Stronger Brand Connection: Reinforced Jamaica as a must-visit destination for Caribbean carnival lovers, making the event more recognizable and top of mind.

Let’s Make Your Brand Unmissable!

Need a high-impact outdoor design that drives engagement? Email us at [email protected] to bring your vision to life!