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Click-Through Rate (CTR)

The percentage of users who click on a link, ad, or CTA after seeing it. A high CTR indicates that your content is engaging and relevant to the audience.

Glenford Scott is the Founder & Director of Ikonik Digital, a performance-driven marketing agency helping brands scale with strategy, storytelling, and smart execution.

With years of experience driving results across industries, from hospitality to education — Glenford specializes in turning clicks into customers and ideas into revenue.