A directive used in marketing materials encouraging users to take a specific action, such as “Sign Up Now” or “Shop Today.” CTAs are essential for driving conversions.
Glenford Scott is the Founder & Director of Ikonik Digital, a performance-driven marketing agency helping brands scale with strategy, storytelling, and smart execution.
With years of experience driving results across industries, from hospitality to education — Glenford specializes in turning clicks into customers and ideas into revenue.
