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An increasing buzz has been growing around chatbots over the past few years, mostly because of their ability to take over the burden of time-consuming repetitive business tasks.

You can find them in Facebook Messenger, a company’s website, or even text messages. Chatbots are being leveraged by the biggest and smallest businesses to service their customers, engage in lead generation and even facilitate the sale of products/services. 

Today we’ll take a look at a few companies who have taken advantage of this new innovation to help with sales, marketing and customer service for their respective businesses.


What is a Chatbot?

Simply put, a chatbot is a piece of AI powered automated messaging software that was made to help users complete tasks or find information via a conversational interface.

Chatbots are programmed to comprehend customer queries, provide answers and complete tasks. To your customer’s they’re a friendly time-saver and virtual assistant they can access on command.

Instead of downloading and opening an app, running a search, loading your website or making a phone call, your customer can just type a message, like they would to a colleague. 


Why You Should Care

One of the best ways to stay competitive in the modern business world is to automate as many business processes as possible. 

You may be a growing company or a market leader; if you are looking to communicate better with customers and push your business forward, an automated chatbot will help you. 

The value chatbots offer comes from their ability to automate conversations throughout your organization. As users interact with your chatbot, you can collect key information like their name, email address and phone number for follow ups. 

Leveraging chatbots allows your business to have a more informed support team with each new conversation and a faster route to answers for customers leading to a superior customer experience. 


3 Brands That Have Utilized Chatbots

Whether you like it or not, chatbots and virtual assistants will play a big role in the future of marketing and customer support, and that means they may present new opportunities for your business also. 

Still debating about whether your business should have an Automated Chatbot? See how these businesses have made use of this new technology. 


Lemonade Insurance Chatbot: 

Lemonade’s policy chatbot, Maya, can onboard customers in as little as 90 seconds, compared to the approximately 10 minutes it would take with traditional insurers online. Additionally, Lemonade’s claims chatbot, Jim, can settle claims within seconds, while incumbents could take anywhere between 48 hours and over a year to settle home insurance claims. 



Marriott International’s Hotel Chatbot: 

ChatBotlr – available through Facebook Messenger and Slack –  allows Marriott Rewards members to research and book travel to more than 4,700 hotels. Customers can also plan for upcoming trips with suggestions linked from Marriott’s digital magazine Marriott Traveler, all while chatting directly with the Customer Engagement Center. 

Babylon Healthcare Chatbot: 

Users can interact with the chatbot in the same way they would when talking to primary care providers or other health professionals. The chatbot offers patients 24/7 access to care, and pairs users with specific healthcare providers for virtual consultations. 

The Takeaway

The first thing you need to know before you create a bot, is the experience you want to create for your customers. 

What are your business objectives? Do you want a bot to solve a specific customer problem or simply for entertainment? Understanding what you hope to achieve with your bot will help you create the best experience for people interacting with it. 

Above all, automated chatbots provide a direct line of communication between the customer and their problem, giving customers exactly what they want: self-service and a personal, human touch. 

Contact us today and find out how your business can take advantage of this powerful new technology. 

Ikonik Digital

As an ROI-focused agency, Ikonik Digital helps brands and businesses reach & understand their customers while growing the bottom line.