Skip to main content

Travel planning has evolved as a result of improvements in technology. Because of this, if travel firms want to draw in new customers or keep hold of their current ones, they must adapt; develop novel methods to meet the demands of passengers, and enhance the customer experience. Chatbots, as in other sectors, are a highly effective approach to tackle these obstacles and help solve these problems.

Chatbots serve as personal travel assistants, assisting clients in booking flights and hotels, providing budget-friendly travel alternatives, and introducing packages and campaigns depending on consumer travel behavior. That is why travel is listed as one of the top five sectors for chatbot applications.


What is an AI Chatbot?

Chatbots are artificial intelligence algorithms that converse with humans over chat interfaces. They aid organizations in automating routine processes, and from the user’s perspective, they may be thought of as a personal assistant who can respond to questions or provide suggestions on a specific issue in real-time.

A decent chatbot can start at a very simple level where users just click on the buttons to traverse the information and tasks, but this is only the first stage when input on how consumers use it and what they are searching for is gathered to determine the future path of chatbot growth. Conversational AI in the chatbot is essential for customer care and support.

AI chatbots are typically used in the travel industry as digital customer care agents, functioning as a first point of contact for users and delivering relevant information or intelligent replies to inquiries. Although voice recognition and speech may also be used, text-based chat communication is the most popular way that the technology is used to communicate.


Benefits of AI Chatbots for Travel Companies

The face of tourism has changed dramatically during the last several decades. Today’s tourists do not go to their local travel agency to arrange their travels; they are increasingly connected and technologically sophisticated, conducting all of their research online. According to an Expedia survey, individuals visit 38 websites on average when planning their vacations and are increasingly looking for customized deals and travel plans.

Along with the growth of instant messaging, this trend implies that passengers are becoming more demanding, expecting a simplified travel experience with lots of information, tailored solutions, and rapid responses to their problems.

Below, you will read more about the uses of AI chatbots for the travel industry.


  1. 24/7 Customer Service

Customers’ high expectations for the availability of customer service reps are one of the main problems confronting the tourist sector today. In light of this, the ability to offer 24/7 customer support is a major benefit of an AI chatbot for hotels, airlines, restaurants, and vehicle rental businesses.

An AI chatbot will be able to answer basic queries at any hour of the day with ease. A chatbot won’t need to take breaks or be paid as an employee would. For example, a hotel bot may be accessible 24/7, even when the front desk personnel is occupied or the customer support team is not in the office.


2.Promote Direct Bookings

Businesses in the travel sector have the chance to connect with a larger audience thanks to online travel agents and price comparison websites. These bookings, however, necessitate the corporation paying a fee, which is why direct bookings are preferred. Importantly, an AI chatbot may support the promotion of more direct bookings, enhancing financial outcomes.

By giving people the opportunity to book directly and delivering relevant messages at the ideal time, chatbot technology may be deployed on a business website, social media platforms, and messaging systems, increasing the likelihood of success.


  1. Support Throughout the Whole Booking Process

It might be challenging to book a trip in the travel sector. Consider your luggage allotment, whether you want a window or aisle seat, if you want to upgrade to first or business class, and whether you require airport transfers when purchasing tickets, for instance. You also need to think about your departure date and return date. Hotels must also take into account a comparable amount of factors.

Businesses may be able to boost reservations and enhance customer satisfaction by implementing an AI chatbot since the bot can assist the consumer along the journey. The chatbot will provide clarification on certain features of the offered goods or services, respond to inquiries about prices, and nudge the client to keep shopping.


  1. Functionality in Multiple Languages

Since travel and tourism are global phenomena, people who speak a variety of languages may be interested in using the goods or services that a travel industry firm may provide. An AI chatbot may be quite helpful since it provides multilingual support, enabling users or clients from all over the world to receive assistance.

AI-powered bots can provide quick language translation and identification, and they can also automatically reply in the customer’s language. Additionally, chatbots may learn more languages than human employees.


  1. Cross-Selling and Up-Selling

Attempts to maximize income in the travel sector can be greatly aided by cross-selling and up-selling. During chat interactions, an AI chatbot may assist by promoting cross-selling and up-selling messages and delivering these messages in a natural way, at the moment where they are most likely to appeal to the user.

An example might be a hotel bot offering to upgrade a regular room reservation to include breakfast. Similar to this, a client buying a flight through an OTA could be given the opportunity to upgrade to first class or might be given extra alternatives, possibly allowing them to reserve airport transfers or rent a vehicle.


  1. Personalized Suggestions

A chatbot’s ability to remember details about specific users as a chat discussion proceeds and then actually use this knowledge to enhance the quality of suggestions is made possible by AI and machine learning.

As a result, the chatbot may ask further questions to clarify preferences and then offer customized recommendations, either throughout the booking process or during the actual trip experience. These recommendations could include praising a hotel, touting deals, or offering suggestions for things to do.


  1. Streamlined Arrivals and Departures

The easier these processes are for the various areas of the travel business to deal with consumer arrival and departure, the better. For instance, hotel visitors don’t want to wait in line to check in or out, and diners might not want to wait for a staff person to compute their bill, deliver it to them, and take payment.

Many arrivals and departures may be accelerated using mobile applications and AI chatbots. With the advent of chatbots, it is now possible for hotels to offer smooth check-ins and check-outs without the need for human interaction.


  1. Immediate Customer Service Response

Modern clients have high expectations for response times in addition to anticipating answers to their concerns or queries on a 24/7 basis. No matter what time of day the client contacts the company, an AI chatbot may significantly increase customer satisfaction in this area by providing prompt, nearly immediate replies.

This is not only advantageous for customers, but it may also significantly reduce the amount of work that human customer care representatives need to complete by letting chatbots handle easier issues while people concentrate on more challenging ones.


  1. Optimized Marketing Potential

While enhancing customer service is frequently the driving force for the use of AI chatbots, the potential to enhance marketing initiatives should not be disregarded. A chatbot in particular can assist in tailoring marketing campaigns to specific clients by speaking their language and emphasizing the appropriate goods or services.

Additionally, chatbot messaging can be less general than email marketing templates, and the opportunity for users to reply might increase the likelihood that the target market would interact with the marketing material.


  1. Collect Customer Feedback

Understanding the wants and expectations of travelers is essential to all facets of the travel business. Utilizing an AI chatbot’s capacity to automatically follow up with clients is thus one of its greatest benefits.

This follow-up procedure may be carried out using chatbot technology on a variety of platforms, including Facebook Messenger and WhatsApp in addition to email and mobile apps. Additionally, the chatbot may use the information gathered from the consumer to customize follow-up communications, boosting the chance of getting a response.


Final Word

Chatbots provide users a smooth, trouble-free experience, which keeps them loyal to your business by assisting passengers in finding the appropriate information at the appropriate moment, avoiding laborious planning, and simplifying bookings. By automating some operations, your company will be able to focus on other areas of potential, such as monitoring upcoming travel patterns and developing strategies to generate repeat business and earn loyalty for future visits.

Due to the wide range of jobs and services that an AI chatbot can perform and automate, the question today isn’t whether the technology could do it or not, but rather, what will the chatbot do, what jobs or processes it should optimize, and whether the business is prepared to integrate a chatbot into its daily operations.

Chatbots are long-term initiatives that need monitoring, analysis, and improvements in order for the company to one day have a fully functional smart digital assistant. Find out how to obtain a bot for your company right now by getting in touch with us.

Ikonik Digital

As an ROI-focused agency, Ikonik Digital helps brands and businesses reach & understand their customers while growing the bottom line.