Overview

Project Overview: Lucozade’s #UnwrapTheEnergy Campaign (2016 Olympics)

For the 2016 Olympics, we partnered with Lucozade Jamaica to launch the #UnwrapTheEnergy campaign. This initiative aimed to energize and engage the public through captivating video animation and a targeted social media marketing strategy. Our objective was to build excitement for the campaign and strengthen the connection between the Lucozade brand and Olympic energy.


Video Animation for Impact

We produced a vibrant, Olympic-themed video animation that aligned with Lucozade’s brand message. The animation featured high-energy visuals designed to capture attention and reinforce the association between the brand and athletic performance.

The video emphasized key Olympic moments, showcasing Lucozade as the drink that fuels champions. We made sure to integrate the campaign hashtag, #UnwrapTheEnergy, effectively driving consumer recognition and participation.


Social Media Strategy and Execution

In addition to the animation, we executed a comprehensive social media strategy to maximize the campaign’s reach. We used targeted content across Instagram, Facebook, and Twitter to ensure the message resonated with Lucozade’s key audience.

The content included dynamic visuals, posts, stories, and polls to maintain engagement throughout the campaign. By consistently sharing the #UnwrapTheEnergy message, we kept the audience energized and connected with the brand throughout the Olympic Games.


Results and Impact

Our efforts resulted in a significant boost in engagement on Lucozade’s social media platforms. The campaign effectively raised brand awareness, connecting Lucozade to the Olympic spirit of energy and determination. The #UnwrapTheEnergy hashtag gained momentum, further increasing visibility for the brand.

Thanks to the combination of animation and social media marketing, Lucozade strengthened its positioning as a go-to source of energy for athletes and individuals alike. The campaign’s success highlighted the power of well-executed, multi-channel marketing strategies.


Reach Out
Interested in energizing your brand with video animation and social media marketing? Contact us today at [email protected] for more information.

Project

Lucozade #UnwrapTheEnergy Promotion

Client

Lucozade Jamica

What We Did

Video Animation & Facebook Advertising