Overview

Client Goal:

With World Tourism Awareness Week approaching, the Ministry of Tourism sought our help to design an engaging and eye-catching ad campaign. Their goal was to educate the public and raise awareness about the significance of World Tourism Awareness Week. They wanted designs that would captivate the audience and encourage participation in the campaign.


Our Approach:

To meet the Ministry’s needs, we crafted a visually appealing newspaper ad that adhered to the principles of Google’s Material Design. This design language allowed us to create a modern, sleek layout with clear and concise messaging. The bold use of fun colors ensured the ad stood out, instantly grabbing the viewers’ attention while keeping the information easy to digest.

By focusing on simplicity and vibrancy, we ensured the ad was not only informative but also visually striking, aligning with the Ministry’s mission to create awareness in a fun and memorable way.


Key Features of the Project:

  • Sleek and Modern Design: Utilized Google Material Design principles for a clean, contemporary look.
  • Bold Use of Colors: Chose bright, eye-catching colors to capture attention and emphasize key messages.
  • Effective Messaging: Focused on clear, concise communication of the World Tourism Awareness Week campaign goals.
  • Engagement-Oriented: Designed with the intention to drive public interest and participation.

The Impact:

The ad campaign successfully engaged the public, raising awareness about World Tourism Awareness Week and its importance. The bold design and strategic use of color enhanced the message’s visibility, ensuring that it resonated with the audience. As a result, the campaign generated greater participation and fostered a broader understanding of the significance of tourism.


Reach out:

If you’re looking for designs that make an impact, reach out to us at [email protected]. Let us help you craft captivating campaigns that resonate with your audience.

Project

Jamaica Tourist Board Full Page Newspaper Ad Design

Client

Jamaica Tourist Board

What We Did

Newspaper Ad Design