Overview

Portfolio Entry: Captain iCan School Tour Campaign

Building Brand Awareness for Captain iCan

Client Overview
Captain iCan, a dynamic initiative aimed at empowering students through engaging educational content, wanted to build brand awarenessThe degree to which consumers recognize and remember your brand, often measured by how well they can associate your logo for their school tour. The primary goal was to increase visibility on social media and drive trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive to their website.

Our Approach

To help Captain iCan achieve its goal, we started by refreshing their website to ensure it was user-friendly and aligned with their brand message. We then created a compelling video ad that resonated with their target audienceThe specific group of people most likely to be interested in your product or service, defined by demographics, behaviors. By leveraging Facebook AdsA paid advertising platform on Facebook, enabling businesses to create targeted ad campaigns based on demographics, inte, we drove targeted trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive to their website, helping build awareness and engagement with the Captain iCan school tour.

What We Did

1. Website Update
We updated Captain iCan’s website to enhance its design and functionality. The new layout improved user experience, making it easier for visitors to learn more about the school tour and engage with the content.

2. Video Ad Creation
We created an engaging video ad that captured the essence of the Captain iCan tour. The video was designed to highlight the benefits and excitement of the tour, encouraging users to visit the website and learn more.

3. Facebook AdsA paid advertising platform on Facebook, enabling businesses to create targeted ad campaigns based on demographics, inte Campaign
We utilized Facebook AdsA paid advertising platform on Facebook, enabling businesses to create targeted ad campaigns based on demographics, inte to target a specific audience and drive trafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive to Captain iCan’s website. The ad campaignA coordinated marketing effort that uses multiple ads to promote a specific product, service, or goal, typically across was strategically planned to maximize reachThe total number of unique users who see your content, ad, or campaign, often used as a metric to measure brand visibili and engagement across both Facebook and Instagram.

The Results

• ReachThe total number of unique users who see your content, ad, or campaign, often used as a metric to measure brand visibili: The ad campaignA coordinated marketing effort that uses multiple ads to promote a specific product, service, or goal, typically across reached over 87,000 people on Facebook and Instagram, significantly boosting the brand’s visibility.
• Website TrafficThe number of visitors to a website, categorized as organic, paid, direct, or referral traffic based on how users arrive: Captain iCan’s website received more than 3,000 visitors, indicating strong interest from the targeted audience.
• Engagement: The campaign generated one donation, showcasing the ad’s effectiveness in not just raising awareness but also encouraging action.

Why It Matters

This campaign demonstrates how a strategic combination of website optimization, video content, and targeted advertising can effectively build brand awarenessThe degree to which consumers recognize and remember your brand, often measured by how well they can associate your logo and drive tangible results. Through Facebook AdsA paid advertising platform on Facebook, enabling businesses to create targeted ad campaigns based on demographics, inte, we increased both visibility and engagement, proving the value of a well-rounded digital marketingThe use of online platforms, strategies, and channels to promote products or services, including social media, SEO, PPC, strategy.

Ready to Boost Your Brand Awareness?

If you want to grow your brand and drive results like Captain iCan, contact us at [email protected] to get started.