A marketing model describing the stages a customer goes through, from initial awareness of a product or service to making a purchase. It typically includes awareness, interest, decision, and action.
Glenford Scott is the Founder & Director of Ikonik Digital, a performance-driven marketing agency helping brands scale with strategy, storytelling, and smart execution.
With years of experience driving results across industries, from hospitality to education — Glenford specializes in turning clicks into customers and ideas into revenue.
