Utilizing unified messaging, harmonized images, and uniformed collateral, omni-channel marketing is a strategy used by firms to sell their goods and services across all platforms, devices, and channels.

Consumers may now interact with a brand in-person or online through a mobile app, in a catalog, or on social mediaSocial media are interactive technologies that facilitate the creation and sharing of information, ideas, interests More. They can use a tablet, a laptop, a desktop computer, a mobile smartphone app, or a phone call to a business to obtain goods and services. With omni-channel marketing, the consumer experience is made up of distinct yet complimentary parts.