What are some Pay-Per-Click (PPC) marketing KPIs?

When running PPC ads you can keep an eye on these metrics to track your progress and overall performance.

Cost Per Conversion/ Cost Per Acquisition (CPA)
Conversion Rate
Average Cost Per Click (CPC)
Average Click-Through Rate (CTR)
Search Impression Share

What are your Feelings

Updated on August 8, 2022

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