Glossary Terms Archive - Ikonik Digital Agency | Digital Marketing & Web Development Agency | Jamaica

Zero Based Budgeting

Glenford Scott — Wed, 08 Jan 2025 22:52:33 +0000

⏱️ < 1 minA budgeting approach where every expense must be justified from scratch, often used in marketing to optimize resource allocation.

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Z-Pattern Design

Glenford Scott — Wed, 08 Jan 2025 22:51:48 +0000

⏱️ < 1 minA web design principle based on the way users scan a webpage, starting at the top-left, moving horizontally, then diagonally, and finally across the bottom.

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Zoom Integration

Glenford Scott — Wed, 08 Jan 2025 22:50:42 +0000

⏱️ < 1 minThe process of incorporating Zoom, a video conferencing platform, into workflows or marketing efforts, such as hosting virtual events or webinars.

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Z-Index

Glenford Scott — Wed, 08 Jan 2025 22:49:47 +0000

⏱️ < 1 minA CSS property that controls the stacking order of elements on a webpage, determining which elements appear in front or behind others.

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Zero-Click Searches

Glenford Scott — Wed, 08 Jan 2025 22:48:42 +0000

⏱️ < 1 minSearch results where users find the information they need directly on the search engine results page, eliminating the need to click through to a website.

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Year-Over-Year (YoY)

Glenford Scott — Wed, 08 Jan 2025 22:47:56 +0000

⏱️ < 1 minA method of comparing metrics from one year to the same period in the previous year to track growth and performance.

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YMYL (Your Money or Your Life)

Glenford Scott — Wed, 08 Jan 2025 22:47:19 +0000

⏱️ < 1 minGoogle’s term for content that affects users’ health, happiness, safety, or financial well-being, requiring high standards for accuracy and trustworthiness.

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Youth Marketing

Glenford Scott — Wed, 08 Jan 2025 22:46:04 +0000

⏱️ < 1 minStrategies aimed at engaging younger demographics, such as Gen Z or Millennials, often leveraging trends, social media, and relatable content.

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Yield Rate

Glenford Scott — Wed, 08 Jan 2025 22:45:27 +0000

⏱️ < 1 minA performance metric measuring the efficiency or output of a marketing campaign relative to its cost or effort.

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YouTube Ads

Glenford Scott — Wed, 08 Jan 2025 22:44:53 +0000

⏱️ < 1 minVideo-based advertisements shown on YouTube, offering a variety of formats like skippable ads, non-skippable ads, and bumper ads.

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