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What are keywords for SEO?

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.

As a website owner and/or content creator, you want the keywords on your page to be relevant to what people are searching for in your niche so they have a better chance of finding your content among the results. Ideally, you want each page on your site to target a unique primary keyword.

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